{"id":13655,"date":"2022-11-03T16:27:10","date_gmt":"2022-11-03T16:27:10","guid":{"rendered":"https:\/\/swiftlifts.com\/swift-portrait-arvid\/"},"modified":"2024-03-14T01:46:44","modified_gmt":"2024-03-14T01:46:44","slug":"swift-portrait-arvid","status":"publish","type":"page","link":"https:\/\/swiftlifts.com\/bh\/%d8%a7%d9%84%d9%81%d8%b1%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%a4%d8%b3%d8%b3\/swift-portrait-arvid\/","title":{"rendered":"SWIFT Portrait &#8211; Arvid"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1700583281\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-771849928\">\n\n\t<div id=\"col-1378376145\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-center\" style=\"max-width:100%\" id=\"row-307448310\">\n\n\t<div id=\"col-1969281890\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-182059978\" class=\"text\">\n\t\t\n<h1>\u0623\u0641\u0631\u0627\u062f \u0645\u0646 \u0633\u0648\u064a\u0641\u062a SWIFT<\/h1>\n\t\t\n<style>\n#text-182059978 {\n  font-size: 1.75rem;\n  line-height: 0.75;\n  color: rgb(0, 10, 54);\n}\n#text-182059978 > * {\n  color: rgb(0, 10, 54);\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-685073817\" class=\"text\">\n\t\t\n<p>\u0635\u0648\u0631\u0629 \u0627\u0644\u0634\u0647\u0631<\/p>\n\t\t\n<style>\n#text-685073817 {\n  font-size: 1.6rem;\n  line-height: 0.75;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1969281890 > .col-inner {\n  margin: 50px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-equal align-center\" style=\"max-width:100%\" id=\"row-1429714175\">\n\n\t<div id=\"col-245724747\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-left\" style=\"background-color:rgb(0, 10, 54);\" >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3596618110\" class=\"text swift-people-text\">\n\t\t\n<p>NAME: <b>Arvid Hedin<\/b><br \/>\nROLE: <b>Art Director<\/b> \u0645\u062f\u064a\u0631 \u0641\u0646\u064a<br \/>\nAGE: <b>43<\/b><br \/>\nLIVE: <b>Helsinki, Finland<\/b><\/p>\n\t\t\n<style>\n#text-3596618110 {\n  font-size: 1.5rem;\n  line-height: 1.65;\n  color: rgb(250, 245, 242);\n}\n#text-3596618110 > * {\n  color: rgb(250, 245, 242);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-245724747 > .col-inner {\n  padding: 20% 0px 0px 50px;\n  margin: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1463213312\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_268130807\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"673\" src=\"https:\/\/swiftlifts.com\/wp-content\/uploads\/2022\/10\/arvid.jpg\" class=\"attachment-large size-large\" alt=\"arvid\" srcset=\"https:\/\/swiftlifts.com\/wp-content\/uploads\/2022\/10\/arvid.jpg 1000w, https:\/\/swiftlifts.com\/wp-content\/uploads\/2022\/10\/arvid-594x400.jpg 594w, https:\/\/swiftlifts.com\/wp-content\/uploads\/2022\/10\/arvid-768x517.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_268130807 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1463213312 > .col-inner {\n  margin: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row align-equal align-center\" style=\"max-width:100%\" id=\"row-1496330380\">\n\n\t<div id=\"col-1276907599\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(30, 98, 122);border-width:5px 5px 5px 5px;\">\n\t<\/div>\n\t\t\t\n\t<div id=\"text-231929369\" class=\"text\">\n\t\t\n<p><b>What do you love most about what you do at SWIFT?<\/b><br \/>\n&#8211; I love pushing boundaries and facing the challenges that inventing brings.<\/p>\n<p><b>What does home mean to you?<\/b><br \/>\n&#8211; Family.<\/p>\n<p><b>Your 3 favorite designers and why?<\/b><br \/>\n&#8211; There are many out there but if I pick three today, I would say:<br \/>\n&#8211; India Mahdavi \u2013 I love the way she works with color, material and form. Fantastic feel for furniture.<br \/>\n&#8211; Irene Kostas \u2013 I love her style and creative approach to material. Makes elegant and stylish clothes with an edge.<br \/>\n&#8211; Rina Menardi \u2013 I love her delicate and sensual ceramics.<\/p>\n<p><b>What does an art director do (at SWIFT)?<\/b><br \/>\n&#8211; The classic approach to lifts is very much about engineering, but at SWIFT we see the lift as a furniture and interior design piece, so the role of the art director is to keep this in focus.<\/p>\n<p><b>Where do you get your inspiration and ideas from?<\/b><br \/>\n&#8211; I look at art and listen to music.<\/p>\n<p><b>Looking at what you\u2019ve achieved so far, what are you most proud of?<\/b><br \/>\n&#8211; I am most proud of being part of an ambitious and focused team capable of developing such an advanced and stylish product.<\/p>\n<p><b>Your top 3 favorite SWIFT features or functions?<\/b><br \/>\n&#8211; The visual impact of the ArtWall concept, and the fact that the lift is battery driven, and so silent.<\/p>\n<p><b>\u0644\u0648\u062d\u062a\u0643 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0648\u0644\u0645\u0627\u0630\u0627\u061f<\/b><br \/>\n&#8211; Well, I like them all. I think it\u2019s very exciting combining printed images with moving images in a light design setting as in the SWIFT Pro lift.<\/p>\n<p><b>Your favorite means of movement besides SWIFT Home Lifts?<\/b><br \/>\n&#8211; Snowboarding.<\/p>\n<p><b>What did you want to become when you were little?<\/b><br \/>\n&#8211; Football player.<\/p>\n<p><b>Your career development in brief?<\/b><br \/>\n&#8211; I come from an artistic practice and education, mainly working with graphic design, photography and painting.<\/p>\n<p><b>One thing you cannot live without when you work?<\/b><br \/>\n&#8211; My EIZO screen.<\/p>\n<p><b>Your 3 daily routines?<\/b><br \/>\n&#8211; Coffee, driving kids to school, listening to music.<\/p>\n<p><b>Your guilty pleasures?<\/b><br \/>\n\u0644\u0639\u0628 \u062a\u0643\u0646\u0648 \u0628\u0635\u0648\u062a \u0639\u0627\u0644 Spare time lumberjack.<\/p>\n<p><b>What would you say to someone dreaming of becoming an Art Director?<\/b><br \/>\n&#8211; A thorough art education is a good ground.<\/p>\n<p><b>Future dreams?<\/b><br \/>\n&#8211; 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